toocoo is a brand directed to young adults. The brand
name is a slang version of ‘too cool’.
The designs are characterised by a minimalistic aesthetic,
with a sarcastic approach to contemporary subjects.
The aim of the brand is to create simple designs with a
light and humoristic meaning.
The first collection is called ‘Addictions’ . Each design is
inspired by items/habits of an addictive nature that are
widely used or pursued by many people, such as coffee,
chocolate etc.
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