Pitta Mediterraneo is a branding project for a family street food business in Scotland.
The logo and brand identity development was based on the concept of the Mediterranean cuisine and the street food vibes.
The main element of the logo is an aubergine, a basic ingredient in all the menu's recipes.
The font colors are inspired by two important characteristics of the Mediterranean countries: the earth and the sea. Both of them being major for the development of the Mediterranean cuisine.
As a branding project of a street food business, the aesthetics is playful, light and pleasant.
